|
Selling a home is perhaps
one of the most uncomfortable, inconvenient,
energy draining and grueling experiences you
will undertake on your own. It's one thing
to be put in an uncomfortable position for a
minute or two, or have a run-in with a
co-worker or friend that has you anxious and
sleepless for a few days, but selling your
home, especially on your own is a complete
and prolonged lifestyle change. Know that
when you put your home on the market, you're
opening your door, your family and your life
to strangers - strangers close enough to
find your sign or see your ad in the local
newspaper.
Realtors are at the top of the list when it
comes to assault victims. We talk to
strangers every single day, drive them
around in our cars and open our personal
time and our lives to serving them during
the process of the search for a home. I
personally take these measures when meeting
strangers and I responsibly ensure my own
safety as well as my client's homes and
personal possessions.
It's imperative that you take necessary
precautions to ensure your personal - and
legal safety when selling your home. If you
have family members that may be present
during showings please share this
information with them. Outline specific
guidelines and make sure everyone
understands the importance of each one.
Never display your
home phone number on your sign
Use a number other than your home number. A
cellular phone number or office voice mail
number is preferable to your home number.
This is important for two reasons. First, if
you have children in the home you don't want
them running into a stranger on the phone
that wants to come to your door while you're
not home. Second, you need to set boundaries
and limitations for strangers. Some will
assume they can call the number anytime
since you're trying to sell and won't
hesitate to call in the middle of the night.
Realtors that have their own home numbers on
business cards experience this dilemma
often. You'll need to check your voice mail
frequently to ensure that you capture and
hold your buyer's interest.
Investigate before
calling back
When a prospective buyer leaves a message
with his phone number and name, be sure to
cross check the phone number and name, and
be sure to check the list of sexual
predators with your local sheriff's
department. This is public information. A
few minutes might save someone a lifetime of
trauma.
When you call back
Qualify him before arranging a personal
visit. Ask at least five questions and
listen to his answers. How did you find my
home? What about it interests you? Have you
been looking in this area for awhile? Have
you talked with a lender? Are you working
with a realtor? Do you work close? Where?
What do you do there? Do you live close?
What's bringing you to this area? It may
sound intrusive, but this is accomplishing
two tasks at the same time. First, you're
establishing a rapport with this person and
second, you're opening your home - you
should know who you're opening it to.
Pets
During your phone call and if you have pets
in your home, be sure to ask if your visitor
has any pet allergies. If so, be honest and
upfront and state that you have a dog or cat
(or both) and ask if that will be a problem.
Most likely it will not, however this will
avoid surprise and discomfort later. Make
sure your animal is locked up in a cage or
make arrangements to have the animal
elsewhere during the showing.
Schedule an
appointment
Have your schedule handy when you call back.
Avoid the embarrassment of double-booking
yourself and have the advantage of knowing
what your schedule is at the time of your
callback. This asserts that you are busy,
your life is controlled and you are firm
with your plans. In reality, many buyers not
working with realtors are browsers and often
not extremely motivated or ready to
confidently proceed with a purchase. They
delay or often fail to show up at all.
You'll have to find the common denominator
between being available 100% of the time and
being in control 100% of the time.
Set an expectation
during your appointment
This includes a timeframe and who's coming
to the showing. There's nothing wrong with
making up an imaginary appointment
immediately preceding and following this
appointment, and letting him assume that
someone will be present with you. This sets
an expectation that the visitor will show up
on time and that you won't be alone for
long. Verbiage such as "okay then, we have a
2:00 and a 5:30 showing, so this would be a
perfect time to come by. We'll see you at
4:30 this Saturday and that will give you
about a half an hour. Will anyone else be
accompanying you? Great. We look forward to
seeing you at 4:30."
Write it down and
share it
Keep a registry of visitors. Write down
their first and last name, their phone
number and notes you've gathered during your
conversation. You don't need to display
this, but keep a record for yourself. Let a
friend, family member or neighbor know who
is expected and when. Be sure to also write
down callers that you've talked to but that
won't be visiting and why. This is important
in order to avoid any complicating
accusations of discrimination.
Use a buddy system
We tell our children to do it and so should
we. If at all possible, have another adult
present for the showing.
Children
I strongly encourage anyone with small
children showing their homes themselves to
make arrangements for someone to watch the
kids during this time. This will limit their
contact with strangers and avoid
distractions and interruptions during this
time allowing you to focus on the visitor.
Also, make sure that children's rooms are
secure by locking the windows. Just by
looking, a visitor can tell if windows are
locked and if they're not, this is a piece
of information a stranger doesn't need.
Secure all
valuables
Do a quick check of your home to be sure
you've hidden away all valuables including
jewelry/jewelry boxes, personal photographs,
cameras and expensive collectibles. Remove
all bills, credit card statements, travel
agendas, personal mail and address books
from view. Put them in a file cabinet or
drawer instead of a pantry or closet. Buyers
might want to see inside the closets and
built-in shelving.
Greet him at the
front door
You're conditioned to use your side or back
door entrance, however, greet your
prospective buyer at your front door. This
gives a better presentation of your home, as
well as keeping you away from stairs and
narrow landings that trap you into small
spaces.
Follow, do not lead
Step outside of your home when greeting this
person. Specifically stand outside, greet
him with a firm handshake and eye contact
and gesture him inwards with the same hand
that you shook his hand with. Never
outstretch both arms at the same time. When
inside, keep close eye contact on all
movements and stay three steps behind
(enough to avoid a turnaround and lunging
contact). Avoid following his hand gestures
and getting momentarily distracted, for
example if he stands beside, points and
looks upward to the ceiling, step back and
note his concern (ceiling damage, etc.) and
address it if it all possible without
turning your head away from him.
Trust your
instincts
Use your own judgment to guide you through
the showing. If there's a hint of
discomfort, back off. Don't question your
instinct and shut out the actual situation
while your mind ponders whether or not this
is a good idea. Simply back off and if
you're more comfortable standing at the end
of the hallway rather than following him
down toward the bedrooms, do just that. If
you get this feeling as soon as you open the
door, stay at the door and allow him to tour
the home himself (it's a better situation
for both parties anyway). This is why it's
important to put valuables away prior to any
showings.
Never turn your
back on your visitor
Stay behind your visitor. If he motions or
leads toward something behind you, stand
aside and follow. Watch for any hidden
movement and stay alert.
Never represent
more than you can back up in writing.
If a concern arises, speak the truth very
clearly, precisely and without explanation
then after the visitor is gone, note the
concern and what you said. For instance, if
he questions a water stain in the ceiling
tile and you know that it was caused by
faulty plumbing that was repaired and has
not had a problem since, you may state
something like "we repaired a leaking pipe
last summer but didn't replace the damaged
tile - it's in the disclosure form, would
you like a copy?"
Keep the showing
moving
In the event you have a visitor that seems
like they just want to stay awhile and
aren't necessarily in the market to buy your
home (you'll get a feel), avoid humoring
them and becoming their new best friend
(unless you're really looking for one). Even
if they're the best company you've had in
awhile, this is still a stranger. Each
minute you spend after you realize they're
not particularly interested in buying is
another signal that you're open to them
stopping by unexpectedly or calling just to
"catch up". I've run into a number of lonely
people that simply enjoy getting out of the
house and finding someone nice to hang out
with. When you have a sign in your yard and
you're showing your house, they know that at
the time they're with you they have your
full attention and there's no one more
important to you.
You want to be as polite as possible and
still end the showing, so make sure that
they're ready to leave satisfied. As you're
talking with them, keep moving throughout
the house, gently gesturing them as you go.
Avoid getting stuck in conversation in one
room for 20 minutes. When you're through,
get the conversation back on track and find
out how interested they might be. "Is there
something you'd like to see again? Do you
have any questions? Will you be seeing any
more houses? When were you hoping to make
your decision? May I call you this weekend
after you've had time to think about it?"
Show them out
Thank them for their time and for stopping
by. The best way to get appreciation is to
give it. Reaffirm future follow up with them
and if possible, make plans. Find out if
there's someone else that might want to see
the home before they make their decision and
try to schedule a time for this before they
leave, or at the very least get permission
to call to confirm plans with all parties. |
FSBO Links
Questions to Consider
FSBO Friend How To
Open House Register
Safety Tips
Open House Tips
Legal Issues
Statistics
Misconceptions
|